Advertising Pitch

Visual Designer
MullenLowe Singapore

Three advertising pitches were done in collaboration with MullenLowe Singapore for the Burger King, OMO and Lifebuoy accounts. Working with a fellow designer, we tackled weekly briefs in ideating and presenting to the Creative Directors at MullenLowe Singapore.

I was tasked with copywriting, art direction in the creation of several presentation boards, as well as structuring and executing the pitches.

Burger King wanted us to create a campaign to remind customers of their unique flame-grilled WHOPPER burgers.
Forged in Flames was our answer.

The pitch (key visuals, copywriting) for Burger King was supplemented by a television commercial (TVC), mobile microsite mockup, social post and outdoor activation concept taking the form of a pop-up store.

OMO needed to communicate the ease of use, eco-friendliness and long-term sustainability of their new detergent products to Singaporeans. Thus, the 20-20 Initiative was constructed to tackle the urgent issue of plastic waste resulting in microplastics in our food and a bleak environmentally-unfriendly future. 

Lifebuoy looked to showcase on social media their tactful new line of immunity boosting soaps and hand sanitisers. Here was an opportunity to introduce some much needed pandemic humour.

Finally, following are some images detailing my sketches, creative processes and rejected ideas for each pitch -- if you’re interested.
(also, screenshots from the virtual talks and breakout rooms held by MullenLowe Singapore’s Executive Creative Directors) 

This project was done in partnership with MullenLowe, Singapore. If you would like to know more about it (or other projects), please don’t hestitate to contact me.
Otherwise, click here to go back to my works.