TYPE
Product Design
Editorial
Product Design
Editorial
ROLE
Visual Designer
Copywriter
Visual Designer
Copywriter
CLIENT
Lasalle College of the Arts
Lasalle College of the Arts
BRIEF
AdBlur™ is a diegetic critical design prototype created to showcase a speculative take on a top-down approach to the regulation of pervasive screen advertising in HDB lift lobbies — ultimately, intervention — by a fictional overseeing government body.
Deliverables and research were done in response to the introduction of urban screen advertising into non-commercial spaces (residential and commute) in 2019. Printed deliverables include two satirically written letters detailing the government’s top-down approach, as well as a spoof advertisement brochure featuring visualisations and statistical insights while detailing their geographic, demographic, psychographic and behavioural attributes.
AdBlur™ is a diegetic critical design prototype created to showcase a speculative take on a top-down approach to the regulation of pervasive screen advertising in HDB lift lobbies — ultimately, intervention — by a fictional overseeing government body.
Deliverables and research were done in response to the introduction of urban screen advertising into non-commercial spaces (residential and commute) in 2019. Printed deliverables include two satirically written letters detailing the government’s top-down approach, as well as a spoof advertisement brochure featuring visualisations and statistical insights while detailing their geographic, demographic, psychographic and behavioural attributes.
Akin to sunglasses blocking light from the sun, AdBlur screen-glasses block light emitted from digital screens within the urban built environment of Singapore.
The diagetic prototype is supplemented by a satirical letter distributed alongisde the mass-produced product by a fictional government body.
Following are bouts of research done in the five most populous neighbourhoods of Singapore in order to inform the overarching project, The State of Advertising.
Following are bouts of research done in the five most populous neighbourhoods of Singapore in order to inform the overarching project, The State of Advertising.
Peace & Stability Pte Ltd. is one part of The State of Advertising, my thesis project for my BA(Hons) degree in Design Communication programme at Lasalle College of the Arts, Singapore.
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The State of Advertising was one of eight shortlisted BA works featured during the Lasalle Show 2022.
The State of Advertising was one of eight shortlisted BA works featured during the Lasalle Show 2022.
AdBlur is one part of The State of Advertising, my final year graduation thesis project.
This project was in partial fufilment of my honours degree programme in Design Communication at Lasalle College of the Arts, Singapore. If you would like to know more about it (or other projects), please don’t hestitate to contact me.
Otherwise, click here to go back to my works.
