TYPE
Editorial
Branding

ROLE

Visual Designer

CLIENT
AXA Singapore

BRIEF
The AXA Imperial Collection is a curated suite of legacy, wealth, lifestyle and medical solutions.

Designed to offer remarkably tailored coverage to individuals with high net-worth, global specialist plans range from wealth accumulation and legacy planning to health and even pleasure crafts.

Taking on a visual role, I worked closely with the art director and copywriter assigned to the project to conceptualise, mockup and produce a booklet introducing the products and services offered to AXA’s high net-worth clientele.

Pages detailing these bespoke solutions were supplemented with meticulously selected imagery, providing the reader of each publication a curated visual journey akin to traversing the hallway of an art museum.

This project took place during my internship at Publicis Singapore. If you would like to know more about it (or other projects), please don’t hestitate to contact me.