Short Film

Art Director
Motion Designer Cinematographer
Lasalle College of the Arts
To visually communicate the speculative design of an affluent nation built on rampant consumerism in situ.

Step into the hauntingly captivating world of "ADVERSE", a short film that paints a dystopian visual narrative of a speculative future wherein the privatisation of public space in the urban built environment and the consumerist culture brought about by an affluent society converge to create an unsettling reality.
Pervasive advertising bombards our protagonist as he passes through the bustling metropolis - once a beacon of innovation and prosperity - has transformed into a labyrinthine megacity of advertising to the forgotten masses. In this smart city, privacy is a relic of the past, as omnipresent surveillance ensures total compliance with the dictates of a corporate oligarchy.

Above are two scenes from ADVERSE.

ADVERSE is one part of The State of Advertising, my thesis project for my BA(Hons) degree in Design Communication programme at Lasalle College of the Arts, Singapore.

The State of Advertising was one of eight shortlisted works shown to the public during the Lasalle Show 2022.

ADVERSE is one part of The State of Advertising, my final year graduation thesis project (currently in progress until May 2022).
This project was in partial fufilment of my honours degree programme in Design Communication at Lasalle College of the Arts, Singapore. If you would like to know more about it (or other projects), please don’t hestitate to contact me.
Otherwise, click here to go back to my works.